A motivational pilot study of the advertising and product factors involved in the sale of the Playtex Nurser - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational pilot study of the advertising and product factors involved in the sale of the Playtex Nurser
Box Number	73
Report Number	1599A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	18 Jul 1963 Find out more about this year
Document Type	Pilot Study
Industry	Clothing and Accessories
Commissioned by	Lynn Baker, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	International Playtex, Inc. Go to Business Biographies
Brand	Playtex
Method	Focus Group; Interview
Keywords	mother, motherhood, breastfeeding, brand choice, word-of-mouth advertising, price, pricing, children, family Go to Glossary
Language	English
Document linked to	Playtex Nurser A motivational pilot study of the advertising and product factors involved in the sale of the Playtex Nurser