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Title A motivational pilot study of the position of Beacon in the current floor wax climate
Box Number 71
Report Number 1540D
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Pilot Study
Industry Cleaning Products
Commissioned by Sullivan, Stauffer, Colwell & Bayles, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Beacon
Method Focus Group; Interview
Keywords
Language English
Document linked to Beacon wax