A motivational pilot study of the sales and advertising problems of Youngstown dishwashers - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational pilot study of the sales and advertising problems of Youngstown dishwashers
Box Number	30
Report Number	802D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1956 Find out more about this year
Document Type	Pilot Study
Industry	Household Goods
Commissioned by	Brooke, Smith, French & Dorrance, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Radiator and Standard Sanitary Corporation Go to Business Biographies
Brand	Youngstown
Method	Interview; Test
Keywords	dishwasher, household appliance, housewife, female consumer, electric appliance, purchasing, advertising, social psychology, family, product personality, social status, price, pricing, competitor analysis, merchandising, safety Go to Glossary
Language	English
Document linked to	Motivational pilot study on Youngstown dishwashers Preliminary memo based on tentative findings of Youngstown dishwasher pilot study Motivational pilot study on Youngstown dishwashers