A motivational pilot study on Tabasco sauce - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational pilot study on Tabasco sauce
Box Number	24
Report Number	666D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1955 Find out more about this year
Document Type	Pilot Study
Industry	Food and Drink
Commissioned by	Tracy-Locke Company, Inc., Dallas, Texas
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Brand	Tabasco
Method	Interview
Keywords	condiment, sauce, spice, food, morality, customer profiling, restaurant, cookery, gender, consumer trend, product personality, brand association, advertising, retail, grocery shopping, packaging, pricing, competitor analysis, competition, distributor, social status Go to Glossary
Language	English