A motivational pilot study on attitudes toward a proposed doll with sewing-designing kit - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational pilot study on attitudes toward a proposed doll with sewing-designing kit
Box Number	51
Report Number	1116.4C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1960 Find out more about this year
Document Type	Pilot Study
Industry	Toy and Game
Commissioned by	Mattel, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Mattel, Inc. Go to Business Biographies
Brand	Mattel
Method	Interview; Questionnaire
Keywords	children, child consumer, family, young consumer, youth, promotion, marketing, buyer motivation, brand choice, parent, entertainment, manufacturing, corporate image, name, product personality, price, pricing, clothing, female consumer, motherhood, housewife, age, teenager, teenage consumer, education Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study and pre-testing of sales appeals in the field of toys A creative analysis on the psychology of games Talking doll A creative memorandum on psychological advertising of toys to parents Games Draft proposal for brand image study Addendum to a motivational pilot study on attitudes toward a proposed doll with sewing-designing kit