A motivational pilot study on convention travellers protection policies - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational pilot study on convention travellers protection policies
Box Number	60
Report Number	1329D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1960 Find out more about this year
Document Type	Pilot Study
Industry	Financial Services
Commissioned by	Leonard Davis & Co., Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Method	Interview
Keywords	hotel, leisure, insurance, health, security, money, investment, modernity, corporate image, television advertising, travel, anxiety, attitude, price, pricing Go to Glossary
Language	English
Document linked to	Leonard Davis & Co., Inc.