A motivational pilot study on the sales and advertising problems of Hoffman television sets - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational pilot study on the sales and advertising problems of Hoffman television sets
Box Number	18
Report Number	494D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1956 Find out more about this year
Document Type	Pilot Study
Industry	Electronics and Technology
Commissioned by	Dan B. Miner Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Hoffman Electronics Corporation Go to Business Biographies
Brand	Hoffman
Keywords	television set, sales, television advertising, advertisement effectiveness test, product personality, brand association, prestige, promotion, buyer motivation, word-of-mouth advertising, color, family, buyer decision process, brand loyalty, target market, entertainment, social class, social status, competitor analysis, market share Go to Glossary
Language	English
Document linked to	A proposal for a motivational research study on the sales and advertising problems of Hoffman television sets Hoffman Research