A motivational research memorandum on the impact of Accutron and some of its ads - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A motivational research memorandum on the impact of Accutron and some of its ads
Box Number	77
Report Number	1714E
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Dec 1963 Find out more about this year
Document Type	Memorandum
Industry	Clothing and Accessories
Commissioned by	Sullivan, Stauffer, Colwell & Bayles, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Bulova Watch Company Go to Business Biographies
Brand	Bulova; Accutron
Method	Focus Group; Interview
Keywords	consumer, advertising, wrist watch, jewelry, price, pricing, social status, word-of-mouth advertising Go to Glossary
Language	English