A motivational research pilot study of the sales, advertising and merchandising problems of Rawlings Sporting Goods - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research pilot study of the sales, advertising and merchandising problems of Rawlings Sporting Goods
Box Number	47
Report Number	1041D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1958 Find out more about this year
Document Type	Pilot Study
Industry	Sport and Leisure
Commissioned by	Winius-Brandon Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Rawlings Sporting Goods, Co. Go to Business Biographies
Brand	Rawlings
Method	Interview; Test; Focus Group
Keywords	baseball, sport, sportswear, fatherhood, family, male consumer, masculinity, buyer motivation, youth, gift, promotion, tradition, old fashioned, product personality, price, pricing, packaging, teenager, teenage consumer Go to Glossary
Language	English
Document linked to	Rawlings Sporting Goods, Co. Note on creative reaction to Draft Rawlings ads