A motivational research pilot study on Hallmark's imprinted cards - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research pilot study on Hallmark's imprinted cards
Box Number	28
Report Number	764.1D
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1959 Find out more about this year
Document Type	Pilot Study
Industry	Media and Publishing
Commissioned by	Hallmark Cards, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Hallmark Cards, Inc. Go to Business Biographies
Brand	Hallmark
Method	Interview; Focus Group
Keywords	greeting card, publishing, competition, sales, consumer trend, social class, money, social status, symbolism, signs and symbols, lower class, guilt, product line Go to Glossary
Language	English
Document linked to	Letter - amendment to Hallmark proposal Proposal for annual consultant service for Hallmark Cards Proposal for a motivational research study of the community relations of Hallmark Cards The next step in Hallmark's growth - a study of emotional bipolarity in community attitudes towards Hallmark A creative memo on the meaning of humor in contemporary greeting cards Pilot study for Hallmark Cards Hallmark memo - employee relations