A motivational research report on consumer attitudes to home use of Dixie cup dispensers and Dixie cups - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research report on consumer attitudes to home use of Dixie cup dispensers and Dixie cups
Box Number	55
Report Number	1218C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1959 Find out more about this year
Document Type	Report
Industry	Food and Drink; Household Goods
Commissioned by	Hicks & Greist, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Hicks and Greist, Inc. Go to Business Biographies
Brand	Dixie
Method	Interview; Test
Keywords	social status, health, housewife, female consumer, kitchen, merchandising, design, children, family, color, supermarket, hygiene, personality profiling, buyer motivation Go to Glossary
Language	English
Document linked to	Letter proposal re: Dixie cups and containers Summary of preliminary findings on consumer attitudes to home use of Dixie cup dispensers and Dixie cups Research approaches to an effective marketing and advertising strategy for Fedders air conditioners The present image and future potentials of Cocoa Marsh: proposal for a motivational research study