A motivational research report on the sales, advertising and promotional problems of Old Equity direct-mail health and accident insurance - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research report on the sales, advertising and promotional problems of Old Equity direct-mail health and accident insurance
Box Number	44
Report Number	996C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1959 Find out more about this year
Document Type	Report
Industry	Financial Services
Commissioned by	Old Equity Life Insurance Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Old Equity Life Insurance Company Go to Business Biographies
Method	Test; Interview
Keywords	life insurance, medical insurance, money, mail, promotion, marketing, health, competitor analysis, brand choice, homeowner, economic condition, anxiety, security Go to Glossary
Language	English
Document linked to	Letter-proposal to Equity Life Insurance Company Letter-proposal to Old Equity Life Insurance Company