A motivational research study and product test of two proposed Bon Ami products - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study and product test of two proposed Bon Ami products
Box Number	57
Report Number	1261D.II.
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1960 Find out more about this year
Document Type	Report
Industry	Cleaning Products
Commissioned by	Bon Ami Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Bon Ami Company Go to Business Biographies
Brand	Bon Ami
Method	Interview; Test; Focus Group
Keywords	laundry, washing, female consumer, housewife, merchandising, promotion, packaging, hygiene, corporate image, product personality, self-image, psychometric testing, kitchen, consumer trend, brand choice Go to Glossary
Language	English
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