A motivational research study for Dominion Corset Co., Ltd. - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study for Dominion Corset Co., Ltd.
Box Number	40
Report Number	933C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1958 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	Dominon Corset Company, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Dominion Corset Company, Ltd. Go to Business Biographies
Brand	Dominion
Method	Interview; Test
Keywords	brassieres, underwear, female consumer, color, brand loyalty, housewife, femininity, weight, nationalism, comfort, fashion, body image, brand choice, design Go to Glossary
Language	English
Document linked to	A creative problem analysis for a motivational research study for Dominion Corset, Co., Ltd Summary progress report on Dominion Corset A creative memorandum analyzing the Dominion Corset Company spring advertising campaign A motivational research study for Dominion Corset Co., Ltd. Vol I A motivational research study for Dominion Corset Co., Ltd. Vol II A motivational research study for Dominion Corset Co., Ltd. Vol III