A motivational research study for Hollywood chewing gum - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study for Hollywood chewing gum
Box Number	66
Report Number	1439C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1962 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Krema Hollywood Chewing Gum, Co.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Krema Hollywood Chewing Gum, Co. Go to Business Biographies
Brand	Hollywood
Method	Interview; Test
Keywords	chewing gum, flavor, child consumer, snack, nutrition, female consumer, smoking, housewife, smoker, attitude, corporate image, brand choice, psychometric testing, packaging, design, brand awareness, guilt, quality Go to Glossary
Language	English
Document linked to	Proposal for a motivational study on problems connected with the chewing gum market in France A progress report of the motivational research study for Hollywood chewing gum Practical applications resulting from the motivational research study for Hollywood chewing gum