A motivational research study for Lufthansa aimed at increasing airline sales in Japan for travel to and from Europe, vol. I - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study for Lufthansa aimed at increasing airline sales in Japan for travel to and from Europe, vol. I
Box Number	91
Report Number	2064C Vol I
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1967 Find out more about this year
Document Type	Report
Industry	Travel and Tourism
Commissioned by	Deutsche Lufthansa AG
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Deutsche Lufthansa AG Go to Business Biographies
Brand	Lufthansa
Method	Interview
Keywords	airline, consumer, air travel, corporate image, public opinion, market share, attitude, brand choice, sales, marketing, promotion, consumer trend, public relations, anxiety, comfort, family, modernity, safety Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on the market and image position of Lufthansa in Japan A motivational research study for Lufthansa aimed at increasing airline sales in Japan for travel to and from Europe, vol. II