A motivational research study for Washington Federal Savings and Loan Association of Miami Beach - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study for Washington Federal Savings and Loan Association of Miami Beach
Box Number	44
Report Number	990C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Aug 1958 Find out more about this year
Document Type	Report
Industry	Financial Services
Commissioned by	Washington Federal Savings and Loan Association of Miami Beach
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Washington Federal Savings and Loan Association Go to Business Biographies
Method	Interview; Test; Questionnaire
Keywords	bank, finance, loan, savings, investment, money, promotion, public relations, word-of-mouth advertising, corporate image, security, female consumer, brand choice, brand loyalty, psychometric testing, customer loyalty, customer satisfaction, economic condition, social status, personality profiling Go to Glossary
Language	English
Additional information	p.88 missing from document.
Document linked to	Proposal for a motivational research study to determine how to motivate people to save with Washington Mutual Savings and Loan Association A progress report of a motivational research study for Washington Federal Savings and Loan Association of Miami Beach