A motivational research study for the New York Mets - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study for the New York Mets
Box Number	74
Report Number	1616A
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Sep 1962 Find out more about this year
Document Type	Report
Industry	Sport and Leisure
Commissioned by	New York National League Baseball Club
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	New York National League Baseball Club Go to Business Biographies
Brand	New York Mets
Method	Interview; Test
Keywords	baseball, public opinion, brand loyalty, product personality, corporate image, sport, entertainment Go to Glossary
Language	English