A motivational research study for the proposed Franklin Federal Savings and Loan Association - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study for the proposed Franklin Federal Savings and Loan Association
Box Number	55
Report Number	1223C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1960 Find out more about this year
Document Type	Report
Industry	Financial Services
Commissioned by	Franklin Federal Savings and Loan Association (Coral Gables, Fl.)
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Franklin Federal Savings and Loan Association Go to Business Biographies
Brand	Franklin Federal
Method	Interview; Test
Keywords	bank, finance, savings, investment, loan, money, African American consumer, race relations, integration, brand choice, personality profiling, buyer motivation, social psychology Go to Glossary
Language	English
Document linked to	Letter proposal - Franklin Savings and Loan Association