A motivational research study in the field of toys for Mattel Toys, Inc. - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A motivational research study in the field of toys for Mattel Toys, Inc.
Box Number	125
Report Number	1116C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1959 Find out more about this year
Document Type	Report
Industry	Toy and Game
Commissioned by	Mattel, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Mattel, Inc. Go to Business Biographies
Brand	Ginny Doll; Barbie; Fanner 50; Shoot 'n Shell; Derringer; H2O Missile
Method	Interview; Observation; Test
Keywords	toy, gun, holster, rocket, doll, children, adults, clothing, play time, role-playing, gender roles, masculinity, femininity, collectables Go to Glossary
Language	English