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Title A motivational research study of Christmas Clubs and banking
Box Number 94
Report Number 2149C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Financial Services
Commissioned by Christmas Club Corporation
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Christmas Club
Method Interview; Test; Questionnaire
Keywords
Language English
Document linked to Triggers, trends & typologies - proposal for a motivational research study of Christmas Club members