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Field name | Value |
---|---|
Title | A motivational research study of Father Knickerbocker and the Knickerbocker beer personality |
Box Number | 32 |
Report Number | 847C |
Library | Hagley Museum and Library |
Copyright | Hagley Museum and Library |
Date | Find out more about this year |
Document Type | Report |
Industry | Food and Drink |
Commissioned by | Jacob Ruppert, Inc. |
Conducted by | Institute for Motivational Research, Inc. |
Place | Croton-on-Hudson, New York |
Company | Go to Business Biographies |
Brand | Knickerbocker |
Method | Interview; Test |
Keywords | Go to Glossary |
Language | English |
Document linked to |
Proposal for a motivational research study of the marketing, merchandising and advertising problems of Knickerbocker beer Proposal for two motivational research studies to aid in increasing the sale of Knickerbocker beer Revised statement and estimates of a December, 1956 proposal to determine what motions will be most likely to increase the sales of Knickerbocker beer |