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Title A motivational research study of Father Knickerbocker and the Knickerbocker beer personality
Box Number 32
Report Number 847C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Food and Drink
Commissioned by Jacob Ruppert, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Knickerbocker
Method Interview; Test
Keywords
Language English
Document linked to Proposal for a motivational research study of the marketing, merchandising and advertising problems of Knickerbocker beer
Proposal for two motivational research studies to aid in increasing the sale of Knickerbocker beer
Revised statement and estimates of a December, 1956 proposal to determine what motions will be most likely to increase the sales of Knickerbocker beer