A motivational research study of KRON-TV within the current viewing climate, vol. I - Market Research and American Business, 1935-1965 - Adam Matthew Digital

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Field name	Value
Title	A motivational research study of KRON-TV within the current viewing climate, vol. I
Box Number	58
Report Number	1298C (Vol I)
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1961 Find out more about this year
Document Type	Report
Industry	Broadcasting
Commissioned by	KRON-TV
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	KRON-TV Go to Business Biographies
Brand	KRON
Method	Interview; Test
Keywords	television station, commercial, corporate image, brand choice, competitor analysis, personality profiling, product personality, consumer trend, customer satisfaction, television program, quality, social status, social class, market share, entertainment, children, family, economic condition, promotion, marketing, television advertising Go to Glossary
Language	English
Document linked to	A problem analysis and motivational research study plan for KRON-TV Interim memorandum Reponses to questions re: motivational research study plan for KRON-TV A motivational research study of KRON-TV within the current viewing climate, vol. II Memorandum on KRON-TV's relationships with advertising personnel in San Francisco Questions and answers based on a motivational research study of KRON-TV within the current viewing climate - presentations in four cities A motivational research study of the current image of KRON-TV within the present viewing climate Interim report on the image of KRON-TV and related problems of network affiliation

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