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Title A motivational research study of KRON-TV within the current viewing climate, vol. II
Box Number 58
Report Number 1298C (Vol II)
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Broadcasting
Commissioned by KRON-TV
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand KRON
Method Interview; Test
Keywords
Language English
Document linked to A problem analysis and motivational research study plan for KRON-TV
Interim memorandum
Reponses to questions re: motivational research study plan for KRON-TV
A motivational research study of KRON-TV within the current viewing climate, vol. I
Memorandum on KRON-TV's relationships with advertising personnel in San Francisco
Questions and answers based on a motivational research study of KRON-TV within the current viewing climate - presentations in four cities
A motivational research study of the current image of KRON-TV within the present viewing climate
Interim report on the image of KRON-TV and related problems of network affiliation