A motivational research study of advertising and marketing strategy for Lux Liquid - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of advertising and marketing strategy for Lux Liquid
Box Number	72
Report Number	1546C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1963 Find out more about this year
Document Type	Report
Industry	Cleaning Products
Commissioned by	Lever Brothers
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Unilever, Ltd. Go to Business Biographies
Brand	Lux
Method	Interview; Focus Group
Keywords	housewife, female consumer, dishwashing, family, attitude, packaging, price, pricing, brand preference, modernity, buying habits, social psychology, color, scent, brand loyalty, personality profiling, television advertising, marketing, quality Go to Glossary
Language	English
Document linked to	First progress report on Lux Liquid Lux detergent research Swan, Thrill and Dove data