A motivational research study of beer drinking motivations among Europeans and Africans and their implications for South African breweries - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of beer drinking motivations among Europeans and Africans and their implications for South African breweries
Box Number	78
Report Number	1752C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1964 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	South African Breweries, Ltd.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	South African Breweries, Ltd. Go to Business Biographies
Method	Interview
Keywords	beer, public opinion, purchasing, brewing industry, male consumer, race relations, economic condition, segregation, public opinion, attitude, buyer motivation, corporate image, buying habits, consumer trend, merchandising, packaging, money, social class, brand loyalty, promotion Go to Glossary
Language	English
Document linked to	Industrial man in Southern Africa