A motivational research study of luncheon meats and wieners - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of luncheon meats and wieners
Box Number	97
Report Number	2189C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1968 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Bonsib, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Brand	Frosty Morn
Method	Interview; Focus Group
Keywords	frankfurter, meat, marketing, female consumer, housewife, children, family, brand choice, packaging, social psychology, brand preference, purchasing, corporate image, buyer motivation Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study on wieners and luncheon meats