A motivational research study of margarine usage in British Columbia and Ontario as they relate to Good Luck and Solo margarine - Market Research and American Business, 1935-1965 - Adam Matthew Digital

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Field name	Value
Title	A motivational research study of margarine usage in British Columbia and Ontario as they relate to Good Luck and Solo margarine
Box Number	22
Report Number	592C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1958 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Lever Brothers, Ltd
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Unilever, Ltd. Go to Business Biographies
Brand	Good Luck; Solo
Method	Interview; Test
Keywords	housewife, margarine, food, female consumer, women, brand awareness, Canada, symbolism, signs and symbols, social status, color, social class, nutrition, packaging, flavor, pricing, brand loyalty, product differentiation, advertising, sales, market share, competition, projective techniques, testing, advertisement effectiveness test Go to Glossary
Language	English
Document linked to	Proposal letter Good Luck margarine A guide to the verbal final report of the motivations of margarine usage in British Columbia and Ontario as they relate to Good Luck and Solo margarine Personality profile of Good Luck margarine - a creative analysis based on limited field research A creative problem analysis & proposal for a motivational research study of the sales and advertising problems of Good Luck margarine in Canada A motivational research study of margarine usage in British Columbia and Ontario as they relate to Good Luck and Solo margarine - vol. I A motivational research study of margarine usage in British Columbia and Ontario as they relate to Good Luck and Solo margarine - vol. II Memo Good Luck margarine

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