A motivational research study of new packages and advertising for "special project" - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of new packages and advertising for "special project"
Box Number	69
Report Number	1496C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1962 Find out more about this year
Document Type	Report
Industry	Tobacco
Commissioned by	American Tobacco Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Tobacco Company Go to Business Biographies
Brand	Montclair
Method	Test; Interview
Keywords	cigarette, smoking, advertising, packaging, purchasing, smoker, brand preference, brand choice, design, label, color, slogan Go to Glossary
Language	English