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Title A motivational research study of opportunities for Simmons convertible sofas - preliminary draft proposal
Box Number 95
Report Number 2155A Rev.
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Proposal
Industry Household Goods
Commissioned by McCann Erickson, Inc.
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Brand Simmons
Method Interview; Test; Focus Group
Keywords
Language English
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