A motivational research study of pantyhose potential - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of pantyhose potential
Box Number	111
Report Number	2539C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1972 Find out more about this year
Document Type	Report
Industry	Clothing and Accessories
Commissioned by	E. I. du Pont de Nemours & Co., Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	E. I. du Pont de Nemours & Co., Inc. Go to Business Biographies
Method	Interview
Keywords	hosiery, pantyhose, underwear, clothing, fashion, marketing, advertising, sales, consumer trend, female consumer, women's lib, feminism, independence, identity, youth, individual, femininity, beauty, brand awareness, buyer motivation, career women, body image, product personality Go to Glossary
Language	English
Document linked to	A proposal for a motivational research study of pantyhose potential A proposal for a motivational research study of pantyhose potential "Pantyhose" preliminary findings Excerpts from "pantyhose" preliminary findings