A motivational research study of sales, advertising & promotion - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A motivational research study of sales, advertising & promotion
Box Number	87
Report Number	1970C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1967 Find out more about this year
Document Type	Report
Industry	Retail and Wholesale
Commissioned by	Ohrbach's
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Ohrbach's Go to Business Biographies
Brand	Ohrbach's
Method	Interview; Test
Keywords	corporate image, clothing, shopping, department store, female consumer, housewife, promotion, layout, fashion, merchandising, public relations, quality, word-of-mouth advertising, price, pricing Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study of sales, advertising & promotion