A motivational research study of sewing machines in the United States - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of sewing machines in the United States
Box Number	89
Report Number	2004C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Apr 1967 Find out more about this year
Document Type	Report
Industry	Arts and Crafts
Commissioned by	Tavaro S.A.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Tavaro S. A. Go to Business Biographies
Brand	Elna
Method	Interview; Test; Focus Group
Keywords	sewing machine, advertising, brand choice, purchasing, promotion, social psychology, personality profiling, attitude, female consumer, housewife Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study of sewing machines in the United States