A motivational research study of the Cleveland market for Duquesne beer - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the Cleveland market for Duquesne beer
Box Number	81
Report Number	1809C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1964 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Duquesne Brewing Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Duquesne Brewing Company Go to Business Biographies
Brand	Duquesne
Method	Interview; Test
Keywords	beer, brand choice, marketing, alcohol, drinking custom, African American consumer, advertising, femininity, women, female consumer, product personality, brand preference, competitor analysis, supermarket, brand loyalty, brand switching, corporate image, packaging, design Go to Glossary
Language	English