A motivational research study of the Rambler image among owners of competitive cars - phase II - the impact and influence of 1962 car models - Market Research and American Business, 1935-1965 - Adam Matthew Digital

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Field name	Value
Title	A motivational research study of the Rambler image among owners of competitive cars - phase II - the impact and influence of 1962 car models
Box Number	65
Report Number	1399C Phase II
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1962 Find out more about this year
Document Type	Report
Industry	Automotive
Commissioned by	American Motors Corporation; Geyer, Morey, Madden & Ballard, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Motors Corporation Go to Business Biographies
Brand	Rambler
Method	Interview; Test
Keywords	brand choice, brand preference, consumer trend, market share, corporate image, purchasing, design, quality, price, pricing, automobile, car, tradition, self-image, word-of-mouth advertising, competitor analysis, buyer motivation, buying habits, personality profiling, brand loyalty Go to Glossary
Language	English
Document linked to	A proposal for a motivational research study of the Rambler image among owners of competitive cars A progress memorandum on a motivational research study of the Rambler image among owners of competitive cars A second progress report on a motivational research study of the Rambler image among owners of competitive cars An executive summary - major findings and practical applications of phases I and II of a motivational research study of the Rambler image among owners of other cars A proposal for a motivational research study of the Rambler image among owners of competitive cars Proposal for a motivational research study for American Motors Corporation

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