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Title A motivational research study of the consumers' attitudes toward the Thrifty Drug Company
Box Number 14
Report Number 376C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Document Type Report
Industry Retail and Wholesale
Commissioned by Thrifty Drug Stores, Co.
Conducted by Institute for Research in Mass Motivation, Inc.
Place Croton-on-Hudson, New York
Brand Thrifty
Method Interview; Questionnaire
Language English
Document linked to Proposal for a psychological research study on the sales and advertising problems of Thrifty Drug Stores, Co. Inc