A motivational research study of the consumers' attitudes toward the Thrifty Drug Company - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the consumers' attitudes toward the Thrifty Drug Company
Box Number	14
Report Number	376C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1954 Find out more about this year
Document Type	Report
Industry	Retail and Wholesale
Commissioned by	Thrifty Drug Stores, Co.
Conducted by	Institute for Research in Mass Motivation, Inc.
Place	Croton-on-Hudson, New York
Company	Thrifty Drug Stores, Inc. Go to Business Biographies
Brand	Thrifty
Method	Interview; Questionnaire
Keywords	drug, drugstore, brand association, product personality, buyer motivation, sales, merchandising, pricing, quality, social status, alcohol, liquor, retail, retailer, competitor analysis, advertising Go to Glossary
Language	English
Document linked to	Proposal for a psychological research study on the sales and advertising problems of Thrifty Drug Stores, Co. Inc