A motivational research study of the current beer drinking climate in the Scranton area - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the current beer drinking climate in the Scranton area
Box Number	58
Report Number	1292C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jan 1961 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Lion, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Lion, Inc. Go to Business Biographies
Brand	Gibbons; Carling
Method	Interview; Test
Keywords	alcohol, beer, brand choice, brewing industry, market share, competitor analysis, marketing, promotion, corporate image, competitor analysis, brand loyalty, design, packaging, price, pricing, color, label, flavor, consumer trend, buyer motivation, personality profiling, word-of-mouth advertising, social status, male consumer, female consumer, psychometric testing, public relations Go to Glossary
Language	English
Document linked to	A creative problem analysis and a proposal for a motivational research study on Gibbons beer Interim memorandum