A motivational research study of the editorial, promotional and advertising problems of MacLean's magazine, vol. I - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the editorial, promotional and advertising problems of MacLean's magazine, vol. I
Box Number	51
Report Number	1130.C [Vol 1]
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1960 Find out more about this year
Document Type	Report
Industry	Media and Publishing
Commissioned by	MacLean-Hunter Publishing, Co.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	MacLean-Hunter Publishing, Co. Go to Business Biographies
Brand	MacLean's
Method	Interview; Test
Keywords	magazine, brand loyalty, corporate image, marketing, promotion, economic condition, layout, design, competitor analysis, reading, word-of-mouth advertising, psychometric testing, product personality, anxiety Go to Glossary
Language	English
Document linked to	A creative problem analysis and proposal for a motivational research study aimed at expanding the editorial influence of MacLean's magazine A motivational research study of the editorial, promotional and advertising problems of MacLean's magazine, vol. II Frequency of MacLean's publication A creative analysis & proposal for a motivational research study aimed at extending the leadership role of MacLean-Hunter in Canada's expanding economy