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Title A motivational research study of the effects of PO and the problem of expanding flower sales, vol. I
Box Number 49
Report Number 1067.5C [vol. 1]
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Retail and Wholesale
Commissioned by Florists' Telegraph Delivery Association
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand FTD
Method Interview; Test
Keywords
Language English
Document linked to Florists Telegraph Delivery Association
A motivational research study of consumer attitudes toward sending flowers and the selection of an effective new name for FTD
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Suggested research study to evaluate the effectiveness of FTD outdoor advertising
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A motivational research study on the selection of an effective new name for FTD / phase III / (conclusion)
A problem analysis and proposal on a motivational study of membership attitudes toward FTD
A proposal for a motivational research study of the effect of "PO" and Its influence on expanding flower sales
An interim report on the problem of the "please omit flowers" trend in relation to funerals
A motivational research study of the effects of PO and the problem of expanding flower sales, vol. II
A special report prepared for the Florist Information Committee
An executive summary of a motivational research study of the effects of PO and the problem of expanding flower sales
Supporting tables and exhibits regarding the effects of PO and the problem of expanding flower sales