A motivational research study of the image of Beverly Hills and the factors influencing patronage patterns in that city - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the image of Beverly Hills and the factors influencing patronage patterns in that city
Box Number	71
Report Number	1541C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	May 1962 Find out more about this year
Document Type	Report
Industry	Financial Services
Commissioned by	American Savings and Loan Association
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	American Savings and Loan Association Go to Business Biographies
Method	Interview; Test
Keywords	banking, savings, social life, economic condition, investment, money, consumer trend, attitude Go to Glossary
Language	English