A motivational research study of the image of Kroehler furniture as perceived by consumers and dealers, vol. III - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the image of Kroehler furniture as perceived by consumers and dealers, vol. III
Box Number	70
Report Number	1527C (Vol III)
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1962 Find out more about this year
Document Type	Report
Industry	Household Goods
Commissioned by	Kroehler Manufacturing Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Kroehler Manufacturing Company Go to Business Biographies
Brand	Kroehler
Method	Interview; Focus Group
Keywords	furniture, marketing, purchasing, household product, comfort, price, pricing, family, housewife, female consumer, symbolism, corporate image, product personality, personality profiling, brand loyalty, social status, fashion, fabric, color, promotion, corporate image, consumer trend, buying habits, self-image Go to Glossary
Language	English
Document linked to	Proposal for a motivational research study of the sales, merchandising and advertising problems of Kroehler furniture Preliminary findings on the present furniture climate An executive summary of a motivational research study of the bridges and barriers to increased furniture sales An executive summary of a motivational research study of the bridges and barriers to increased furniture sales, vol. I A motivational research study of the bridges and barriers to increased furniture sales, vol. II