A motivational research study of the learn-to-fly program - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the learn-to-fly program
Box Number	97
Report Number	2188C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1968 Find out more about this year
Document Type	Report
Industry	Travel and Tourism
Commissioned by	Cessna Aircraft Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Cessna Aircraft Company Go to Business Biographies
Brand	Cessna
Method	Interview; Test
Keywords	flight, study, teaching, education, air travel, advertising, marketing, promotion, advertisement effectiveness test, design, attitude, buyer motivation, modernity, safety, security, price, pricing, social psychology, signs and symbols Go to Glossary
Language	English
Document linked to	Proposal for a study of persuasiveness of the "learn to fly" campaign sponsored by Cessna