A motivational research study of the major problem areas for Rokeach within the Kosher food market - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the major problem areas for Rokeach within the Kosher food market
Box Number	62
Report Number	1368C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Mar 1961 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Smith/Greenland, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Rokeach Food Corporation Go to Business Biographies
Brand	Rokeach
Method	Interview; Test; Focus Group
Keywords	Jewish women, Kosher food, Jew, Judaism, housewife, religion, packaging, promotion, public relations, holiday, celebration, product personality, name, label, symbolism, flavor, color, competitor analysis, brand choice Go to Glossary
Language	English
Document linked to	Rokeach A motivational test and analysis of new Rokeach labels