A motivational research study of the market potential for Vat 69 classic light - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the market potential for Vat 69 classic light
Box Number	75
Report Number	1660C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1963 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Fletcher Richards, Calkins & Holden, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Wm. Sanderson & Son, Ltd. Go to Business Biographies
Brand	VAT 69
Method	Interview; Test
Keywords	whiskey, advertising, brand choice, alcohol, male consumer, liquor, packaging, color, flavor, quality, corporate image, personality profiling, buying habits, brand preference, price, pricing, name, marketing Go to Glossary
Language	English
Document linked to	The problems of Scotch liquor and the proposed new light VAT 69 Memo on VAT 69 classic light