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Title A motivational research study of the marketing and advertising problems of Mrs Wagner's pies
Box Number 65
Report Number 1415C
Library Hagley Museum and Library
Copyright Hagley Museum and Library
Date
Document Type Report
Industry Food and Drink
Commissioned by Smith/Greenland Company
Conducted by Institute for Motivational Research, Inc.
Place Croton-on-Hudson, New York
Company
Brand Mrs Wagner's
Method Interview; Test
Keywords
Language English
Document linked to A proposal for a motivational study of the marketing and advertising problems of Mrs. Wagner's pies
Memorandum on tentative findings on Mrs Wagner's pies