A motivational research study of the marketing possibilities for an Austrian beer in the United States of America - Market Research and American Business, 1935-1965

Keyboard Shortcuts

The full content of this document is only available to subscribing institutions. More information can be found via www.amdigital.co.uk

Field name	Value
Title	A motivational research study of the marketing possibilities for an Austrian beer in the United States of America
Box Number	74
Report Number	1613C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1962 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Hager Gesellschaft K.G.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Method	Interview; Focus Group
Keywords	brand choice, marketing, beer, purchasing, male consumer, alcohol, packaging, label, name, price, pricing, logo, color, corporate image, promotion, slogan Go to Glossary
Language	English