A motivational research study of the present and potential position of Matthew Bender in the law book publishing field - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the present and potential position of Matthew Bender in the law book publishing field
Box Number	77
Report Number	1715C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jul 1964 Find out more about this year
Document Type	Report
Industry	Media and Publishing
Commissioned by	Matthew Bender & Company
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Matthew Bender & Company Go to Business Biographies
Method	Interview
Keywords	lawyer, law, business, salesman, book, attorney, social psychology, buyer motivation, corporate image, price, pricing, bookselling, periodical, advertising, price, pricing Go to Glossary
Language	English
Document linked to	A proposal for the motivational research study on the image of Matthew Bender & Company and related sales problems of law books and publications