A motivational research study of the present climate for land investment - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the present climate for land investment
Box Number	77
Report Number	1697C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Nov 1963 Find out more about this year
Document Type	Report
Industry	Construction and Real Estate
Commissioned by	Firstamerica Development Corporation
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Firstamerica Development Corporation Go to Business Biographies
Method	Interview; Test
Keywords	housing, tourism, quality, target market, marketing, promotion, family, social status, social class, price, pricing, education, consumer trend, purchasing, investment, social psychology, salesman, sales person, word-of-mouth advertising Go to Glossary
Language	English
Document linked to	Memorandum to Firstamerica Development Corporation and Miller, Bacon, Avrutis & Simons, Inc.