A motivational research study of the sales, advertising, and merchandising problems of Broxodent - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the sales, advertising, and merchandising problems of Broxodent
Box Number	26
Report Number	715C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Jun 1960 Find out more about this year
Document Type	Report
Industry	Personal Products
Commissioned by	E.R. Squibb & Sons
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	E. R. Squibb & Sons Go to Business Biographies
Brand	Broxodent
Method	Interview
Keywords	dentist, oral hygiene, electric toothbrush, teeth, customer profiling, brand association, attitude, sponsorship, target market, pricing, Switzerland Go to Glossary
Language	English
Document linked to	Supplement to the motivational research study of the sales, advertising, and merchandising problems of Broxodent A summary of highlights from the motivational research study on Broxodent in France Letter outlining study re: electric toothbrush