A motivational research study of the sales, advertising and merchandising problems of Heublein's cocktails - Market Research and American Business, 1935-1965

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Field name	Value
Title	A motivational research study of the sales, advertising and merchandising problems of Heublein's cocktails
Box Number	10
Report Number	290C
Library	Hagley Museum and Library
Copyright	Hagley Museum and Library
Date	Oct 1957 Find out more about this year
Document Type	Report
Industry	Food and Drink
Commissioned by	Lawrence C. Gumbinner, Advertising Agency, Inc.
Conducted by	Institute for Motivational Research, Inc.
Place	Croton-on-Hudson, New York
Company	Heublein, Inc. Go to Business Biographies
Brand	Heublein
Method	Interview; Test
Keywords	alcohol, cocktail, liquor, advertising, merchandising, men, testing, packaging, labeling, drinking custom, guilt, social status, pricing, market segmentation, women, female consumer, middle class, middle income consumers, projective techniques, drink, beverage Go to Glossary
Language	English
Document linked to	Key findings about Heublein cocktails: a progress report Heublein's ready mixed cocktails Heublein supplementary charts